Search ads are generally considered the highest paying ads that exist. Very few websites in the world have access to search ads.
Search ads are contextual and are based on search queries that a user performs on your website.
Search ads can in some cases also be shown on browse pages, depending on the nature and quality of the website. This will require separate approvals.
Search ads are all CPC based. Fill rate is 90%+ worldwide on both mobile and desktop.
Native Search Ads are one step up from regular Search Ads.
They are exclusive ads available to select publishers based on publisher niche and overall site quality. This ad type has a monthly minimum pageview requirement. Approval will be on a case-by-case basis after having run regular AFS ads for some time.
These ads will display a custom image next to the text ads.
All Native Search Ads are CPC based. Fill rate is 90%+ worldwide on both mobile and desktop.
Google Ad Manager (AdX) Display Ads are premium image ads of all standard sizes. Ad units are also responsive and can adjust to every screen size.
These ad units can show on most content type pages as well as browse pages.
All Display Ads are CPM based. Fill rate is 90%+ worldwide on both mobile and desktop.
Native Display Ads are a mix of images + text.
All ads are responsive and can seamlessly integrate with the look and feel of your website. These ads can show on all type of pages such as articles or listings pages.
All Native Display Ads are CPM based. Fill rate is 90%+ worldwide on both mobile and desktop.